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What To Do With A Brand New Facebook Ad Account (Never Run Ads Before Or Disabled All The Time)
What To Do With A Brand New Facebook Ad Account (Never Run Ads Before Or Disabled All The Time)
Bradley Kipp avatar
Written by Bradley Kipp
Updated over a year ago

If you're a marketer or business owner, you may have encountered the issue of Facebook disabling your newly created ad account. This can be a frustrating experience, but it's important to understand why it happens and how to resolve the issue.

Facebook is constantly working to protect its platform from spam bots, and one way it does this is by disabling newly created ad accounts that are associated with suspicious activity. This can be especially challenging for businesses that are just starting out and don't have a history of running Facebook ads.

The best way to avoid having your ad account disabled is to launch a "seeding campaign." This is a campaign that includes only one ad and one ad set, and it runs for at least two weeks. This allows Facebook to gather data about the account and determine that it's not associated with spam or other suspicious activity.

After the seeding campaign has run for at least two weeks, you can then switch it to a larger campaign with multiple ads and ad sets. This approach will help ensure that your ad account remains active and that your future campaigns are successful.

It's important to note that even after your ad account has been successfully running ads for at least a month, you should still be cautious when creating new campaigns. Make sure to follow Facebook's guidelines for ad creation and avoid any suspicious or spammy behavior.

In addition to launching a seeding campaign, there are a few other things you can do to help ensure that your ad account remains in good standing with Facebook. These include:

  • Verifying your Facebook Page and business information

  • Setting up two-factor authentication on your Facebook account

  • Monitoring your ad account regularly for any issues or errors

  • Following Facebook's ad policies and guidelines

By following these best practices, you can help ensure that your Facebook ad account remains active and that your campaigns are successful. If you do encounter any issues or have questions about your ad account, don't hesitate to reach out to Facebook's support team for assistance.

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