Does UpHex Publish to Instagram?
Many users get confused about how Instagram ads work when using UpHex and Facebook Ads Manager together. Here’s a simple breakdown to help you understand what’s happening behind the scenes.
📲 UpHex Automatically Creates Instagram Ads
When you publish an ad in UpHex for Facebook, an Instagram version is created automatically.
You do NOT need to build a second ad or select Instagram separately.
Once your template is launched, Facebook places it on Instagram for you.
🔍 “Select an Instagram Account” Message — What It Really Means
Inside Facebook Ads Manager, you may see a message like:
“Select an Instagram Account”
This often causes confusion — but don’t worry. Your ad will still run on Instagram, even if you don’t choose an account.
Meta automatically shows your ad on Instagram unless you manually turn Instagram placements off.
So your ad is still live on Instagram, even when that message pops up.
🔗 Want the Ad to Use Your Client’s Instagram Profile?
If your client wants their Instagram profile to appear on the ad (instead of the default “Sponsored”), they can connect their Facebook Page and Instagram account.
Once the accounts are linked:
Their Instagram handle will show on the ad
Their ads will automatically use their Instagram account
This is optional — not required.
✅ Summary
Here’s the quick version:
✔️ UpHex automatically publishes ads to Instagram
✔️ You don’t need to select an Instagram account for ads to run
✔️ If your client wants their IG profile shown, they can link their IG + FB accounts
If you still have questions, our support team is always here to help!