Short answer: No, you don’t need an Instagram account to run ads on Instagram.
As long as you have a Facebook Page, you can launch ads that appear on both Facebook and Instagram—even if you never create an Instagram profile.
🧠 How It Works
Meta (Facebook) owns Instagram, so all Instagram ads are created and managed through Facebook’s ad system. That means:
No Instagram login required
No separate Instagram setup
Facebook will use your Page name and profile image
If needed, Facebook creates a “Page-backed Instagram account” in the background so your brand can appear on Instagram
🚀 Using UpHex: Instagram Placement Is Automatic
When you launch a campaign through UpHex, ads are automatically set to run on both Facebook and Instagram by default. This gives your ads greater reach without additional setup.
🎯 Can I Choose Where My Ads Appear?
Yes! You can control ad placements inside UpHex at the template level.
When Creating or Editing a Template (Step 1):
Placement Options
Option | What It Does |
Automatic Placement (Recommended) | Facebook chooses the best placements—including Instagram—based on performance |
Manual Placement | You choose exactly where ads show (e.g. Facebook Feed, Instagram Feed, Stories, Reels) |
🛠️ Ways to Appear on Instagram (With or Without an IG Account)
There are three ways advertisers can show up on Instagram through Facebook:
1️⃣ Use a Page-Backed Instagram Account (No IG Required)
Best for: Businesses that don’t want a public Instagram profile
Facebook uses your Facebook Page info to represent you on Instagram
Note: Your Page name and details will be visible on Instagram
2️⃣ Connect a Professional Instagram Account
Best for: Small businesses that want a real Instagram presence
Link your Instagram account to your Facebook Page via Page settings
Allows unified messaging and performance tracking across both platforms
3️⃣ Add an Instagram Account in Business Manager
Best for: Agencies or brands with multiple IG accounts
Add your Instagram account(s) to Meta Business Manager
Choose different accounts for different campaigns
✅ Quick Summary
Question | Answer |
Do I need an Instagram account to advertise? | No |
Can I use just a Facebook Page? | Yes |
Does UpHex send ads to Instagram automatically? | Yes |
Can I change ad placements? | Yes — Automatic or Manual |
💡 Pro Tip
Using Automatic Placements lets Meta optimize delivery and find the lowest-cost results—whether those results come from Facebook or Instagram.
🏁 Conclusion
You can advertise on Instagram, with or without a dedicated Instagram profile. Whether you choose a page-backed presence or connect a real Instagram account depends on your brand strategy. Either way, tools like UpHex make it effortless—ensuring your ads reach the full power of Meta’s network.