To manage Instagram ads and connect your account to ad accounts or partners, you’ll first need to add your Instagram business account to your Meta Business Manager.
✅ Before You Begin — Important Requirements
You must have:
🔑 The username and password for the Instagram account
🔑 Access to the phone number/email that 2FA code will be sent to.
🛑 An Instagram account not already owned by another Business Manager
👤 Admin access in the Business Manager (only admins can add IG accounts)
🔗 If Your Instagram Is Linked to a Facebook Page
If your Instagram is linked to a Facebook Page, make sure:
Both the Facebook Page and Instagram account are added to the same Business Manager
Once added, you’ll be able to run ads, track metrics, and manage everything in one place.
Add an Instagram account to your Business Manager
To add an Instagram account in your Business Manager:
1 - Go to Business settings.
2 - Click Accounts
3 - Click Instagram accounts.
4 - Click the blue Add button.
5 - Click Connect your Instagram account
6 - Enter your Instagram username and password.
Note: FB may send you a security code to the email or phone number associated with the account to verify your identity.
7 - You'll have the option to select the ad accounts and Pages you'd like to assign on the next screen. Click Finish. You can also click the X to skip this step.
Last Step: Add people to your Instagram account
Once you’ve added an Instagram account to your Business Manager, you still need to grant yourself permission to manage that account. To add people to your Instagram account:
Go to Business Settings.
Click Accounts.
Click Instagram accounts.
Select the Instagram account you want to add people to.
Click Add people.
Select a person from the left-hand column. Then toggle on the tasks you want to grant permissions for. A blue toggle means it’s on, and gray means it’s off.
Click Assign.
You have now added and assigned permissions for your Instagram business account in Business Manager.
