Do you want to run advertisements on Instagram but don't have an Instagram account? No problem! You can still launch ads on Instagram through Facebook. If the Instagram placement is selected, Facebook will automatically create the ads in the proper format for Instagram and use your Facebook Page name to create a fake Instagram account to run the ads. In this article, we'll outline three ways to establish an Instagram account to be able to run ads on Instagram.
Add an Instagram Account to your Business Manager
If you have an existing Instagram account or plan on creating a new one, you can use Business Manager to run your ads. This is the best option if you have multiple Instagram accounts. Simply add the Instagram account to your Business Manager and use it to run your advertisements.
Connect your Page to an Instagram Professional Account
You can connect an existing professional Instagram account to your Facebook Page or create a new account from your Page's settings. This is the preferred option for small businesses. By connecting your Instagram account to your Facebook Page, you can run advertisements on Instagram and track the performance of your ads on both platforms.
Use a Page-backed Instagram Account
If you don't have an Instagram account and don't want to create one for your business, you can use your Facebook Page as the destination for your Instagram Ads. This will allow your Page to be the face of your Instagram Ads without having to create a separate Instagram profile. Please note that if you use a Page-backed Instagram account, your business Page details will be visible on Instagram. If you don't want to share these details, consider linking an Instagram account to your Facebook Page or choose not to have your Page ads appear on Instagram.
Conclusion
Running advertisements on Instagram is possible, even if you don't have an Instagram account. You can add an Instagram account to your Business Manager, connect your Facebook Page to an Instagram professional account, or use a Page-backed Instagram account to run your ads. Choose the option that best fits your business needs and start running advertisements on Instagram today!