When you transition to an Instagram business account, you will be prompted to connect a Facebook Page. Although it's optional, we suggest linking your business Facebook Page to Instagram to take full advantage of the platform's business features.
These steps will walk you through how to add or modify the Facebook Page connected to your Instagram business account.
Before you start It may be necessary to convert to an Instagram professional account to link to a Facebook Page (if the Facebook Page is managed through Meta Business Manager).
You must have an Admin role on the Facebook Page you want to connect to through your personal Facebook account. If the Page is not appearing in the drop-down list on your Instagram profile, verify your Facebook Page settings to ensure you have an Admin role.
How to connect a Facebook Page to your business account
To add or change the Facebook Page connected to your Instagram business account:
Go to your Instagram profile.
Select "Edit profile." Under "Public business information," choose "Page."
Select "Create Facebook Page" or "Connect an existing Page."
Pick a Page from your available Pages or create a new Facebook Page.
Once you have selected a Page or created a new one, tap "Done."
Your business account is now linked to a Facebook Page. If the desired Page is not showing in the drop-down list from your profile, it may be because you don't have admin rights. Review the Page settings and make sure you have the authority to add that Page to your Instagram business profile.