Are you a SaaS agency attempting to get your first few customers but don't know how? Are you feeling overwhelmed and confused by the sales process? If so, this training is for you. I am going to provide an actionable set of tactics that will help equip you with all the tools needed to acquire those first few clients today. Let us embark on this journey together!

To begin, let's start with the primary building block: how to make selling straightforward? Before we delve deeper into this question, there is one essential point you must comprehend - selling isn't a written exercise but instead an experiment in chemistry. Let me explain further...

Have you ever encountered a situation where, despite feeling passionate and excited about an opportunity, your enthusiasm was met with discouragement from those close to you? It's not uncommon for loved ones to express skepticism when we're presented with new ideas. So why does this happen so frequently? The explanation may be rooted in the timelessness of its occurrence.

The big question is why does this happen? Why is this behavior and this pattern is so consistent throughout all of society? Why does this persist and go on and on and on? We're getting back to the point here. It all boils down to neurochemistry, to the person you're talking to, their neurochemistry. That is the thing that controls every conversation that you've ever been a part of, all right?

Every person carries a unique set of preloaded stories and assumptions, determined by their neurochemistry. These cognitive pathways shape the way they think on any given subject, allowing for complex shades of understanding instead of simple black and white thought processes. In sales situations these neurological constructs can often be an obstacle to success - more than what is seen at face value meets the eye!

Frustratingly, it's impossible to change somebody's neural pathways with a convincing argument or even just by yelling over them - no matter how right you may be! Grooves and valleys erode in the brains of others much like they do on hillsides, forming irreversible patterns that cannot simply be talked away.

Ever wondered how to beat someone's existing story? It's all about telling a better one. After all, stories are the very core of our humanity - they control and shape neural pathways in our brains. If you can tell a tale that surpasses another person’s pre-existing narrative, then you have the power to reprogram their software and alter those neurological routes!

Let us take a moment to discuss the remarkable Russell Brunson and his excellent webinar design. If you are unfamiliar with it, I highly encourage you to look up The Perfect Webinar on YouTube and learn how he does it! This engaging webinar consists of three distinct parts which correspond to common stories people might share—a story about themselves, one regarding your offering, as well as another based around your audience. With this in mind, create content that is tailored towards each type of narrative for maximum impact!

Crafting an engaging webinar involves identifying the story inside your audience's mind and replacing it with a more powerful narrative. Your goal is to present three different stories that demonstrate why their original perspective isn't true and, ultimately, create a major breakthrough in thinking for each individual participant.

Crafting the right story can make selling so much simpler. So, what should this tale be? It's not enough to just say "tell a story" - instead it must be something that resonates with your audience and conveys your message effectively. Let us explore how we could work towards achieving that goal!

As a salesperson, you need to think like an investigative journalist! Firstly, it's essential to ask the right questions and listen carefully. This allows you to understand exactly what your prospects want so that you can help them get it. Secondly, don't dive into presenting your product too quickly–sometimes customers have motivations other than purchasing from us which we must uncover before proceeding with our pitch. Mastering these two principles will take any good sales person far.

Back in 2017, I consulted with a real estate financial modeling company who were looking for ways to make money off their website that was getting around 30-40,000 visitors per month. I suggested an ask campaign – where you poll your audience's specific criteria of questions to gather data and feedback – to better understand what this company does and what solution they needed.

When we got user feedback we found what they wanted was a learning platform that would fill in the gaps people tend to miss when dealing with such a dynamic and vast topic as appraising and valuing big projects like sky rises, multi-family properties, etc. By gathering this information it could help people have a better understanding of the whole picture rather than only one part, negating any consequences from not knowing the full story.

We asked the right question, and within two or three months, we had a brand new product ready for launch. Our success was staggering; in just three weeks of launching it, our sales reached $116,000! It really could not have been simpler: all we did was ask people what they wanted...and then deliver on that request.

Selling does not need to be a complicated process. If you're curious about the story behind an item, simply ask! This approach is incredibly compelling - all it takes is asking consumers what they want and providing them with exactly that solution. Furthermore, this framework provides many advantages as well; by understanding precisely what your customers are searching for, you can tailor solutions specifically for their needs and wants.

Alex Hormozi has probably the very best sales script training on the internet. It's incredible, and he goes through his process on how to write a script and close the sale.

And he uses this acronym CLOSER, okay?

Each step by itself is quite easy to understand. But if you break it down, all that's needed are two steps: ask and provide what they're after. Utilize your questions to really get a firm grasp of their situation and the stories behind why they came for help in the first place - keep asking until you have a clear picture of who they are!

The first step is to deeply understand their current narrative. We ask questions, gain clarity and validate it so they feel heard.

Let's craft a compelling story that will give our audience the solution they desire! We can do this by weaving together aspects of existing tales to create something entirely new and unique. This narrative should be succinct enough for listeners to quickly absorb it, forming their own beliefs about what we want them to take away from our pitch. Lastly, let’s not forget: make sure every detail is carefully thought out - simplicity doesn't mean easy as building block number three could require some extra effort on your part!

It's not enough to merely pinpoint a niche. You must identify the finer details of your target market. As an example, when I was in mortgage brokering, originally my pool consisted of any real estate agent. But then I realized that if I focused on first time home buyers - and even further downscaled to include Spanish-speaking first time homebuyers only - it provided me with an even more specific customer base.

Many people mistakenly believe that selling to real estate agents is a niche, it's not! Avoid getting stuck competing in an overcrowded market; break away from the others by specializing into a narrow field instead. Sub-niche marketing makes it easy to communicate your message because you know who your target audience is and what they want. Your offers become more valuable when tailored for specific individuals - this will ensure that all of your efforts remain focused on reaching these people with maximum effect!

This will make or break you. Whatever niche you think you are in right now, it's not niche enough.

You may be wondering if it can really be so simple to generate leads for local businesses or sell other SaaS products. To test this out, let's assume we already know a bit about you – such as that you run Facebook ads and possibly offer chat widgets or Google My Business services? Let us put the theory into practice by implementing these ideas with your own business goals in mind!

You're living a series of frustrating situations related to running ads. You start off with 20 customers and everything feels disorganized, forcing you to create standard operating procedures (SOPs). Occasionally your media buyers or virtual assistants misspell something, which only creates more anxiety as now it looks like YOU are the one who made an oversight! Even when leads do come in, they suddenly stop for no discernible reason - leaving both you and your client feeling helpless.

I then relayed a narrative to you. I said, "Geez. It looks like the tasks that come with your business take up plenty of time and can be rather complex at times - even though they are manageable and replicable. There's also so many minor steps that could throw you off course if not done properly; running this kind of business sounds quite difficult, doesn't it?"

Understandably, running Facebook ads for small businesses can be a difficult and thankless task. I'm sure that when you first started out with this venture it seemed like the perfect opportunity – get 10 clients at $1,500 each and voila! Sailing off to the beach and making an easy living of fifteen thousand dollars per month. Sadly though, reality set in pretty quickly didn't it? It's always tough when your vision doesn't become a reality…

Here's the good news: I've created a powerful new tool for agencies to help local businesses automate their Facebook ad campaigns. Not only does it make ads in seconds, but you won't have to worry about untrained staff making mistakes - this system is so easy that anyone can use and manage it!

Or your agency clients can run the ads themselves in just three clicks. Super simple. No training required. You don't have to log into Ads Manager, it's white labeled and embeds directly into high level. What about that?

Right now you're thinking, "Oh my gosh, that's pretty dang awesome. I like the sounds of that." You see what I mean? You see how simple!

My advice is to pick a sub-niche. Don't try to serve everyone you come across—test the waters for a short while, but if you want long term success then choose one specific group of people and stick with it! Sub-niche selection is the most straightforward way of achieving this. You may have another plan that you believe will work better than mine; in any case I wish all the best for your endeavors!

To be successful, you must first understand what your target audience desires. Then, provide it to them! Additionally, uncover the stories within your chosen sub-niche. By doing this correctly and telling compelling stories that speak to these needs - You will have all the tools necessary for sales success! That's all there is to do in order to sell successfully my friends.

In conclusion, the key to success in sales lies in understanding your target audience and finding ways to meet their needs. By tapping into the power of storytelling, you can create an emotional connection with potential customers that will help drive more conversions. With a bit of practice and dedication, anyone can master these neuroscience principles so they can start selling like a pro! So what are you waiting for? Get out there and make it happen today!