Special Ad Category campaigns for Credit, Employment or Housing opportunity ads have limited or unavailable targeting options you can use to define the audience you want your ads to reach.

To meet Special Ad Category campaign limitations, you must declare your credit, employment, or housing opportunity ad when creating your template. The ad will be published to Facebook and included in the Special Ad Category, lowering the likelihood of ad disapproval.

It's important to note that certain countries have more strict limitations than others, and depending on what country you're in, Facebook may or may not be able to show your advertisements to people outside of your own country. Depending on where your template is published, Facebook will automatically apply those restrictions.

Age, gender, ZIP code or postal code, exclusion targeting, lookalike audiences, saved audiences and some interests are limited or unavailable for the following advertiser locations:

You may target your advertising to individuals based on their geographic location (such as country, region, state, province, city or congressional district), but not ZIP code or postal code. You can't opt out of specific areas either. A greater radius will be added for more targeted audiences based on a city, street address, or pin drop locations.

Certain jurisdictions have minimum radius requirements that must be included in your template, or Facebook may reject the ad and prevent it from running for your client.

In the US and Canada you must have a minimum of a 15 mile radius.

The following countries you can go as low as 9 miles:

Andorra, Austria, Azores, Belgium, Bulgaria, Canary Islands, all Channel Islands (Guernsey), all Channel Islands (Jersey), Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, French Guiana, Germany, Greece, Guadeloupe, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Martinique, Mayotte, Monaco, Netherlands, Norway, Poland, Portugal, Réunion, Romania, Saint-Martin, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, UK sovereign bases in Cyprus (Akrotiri and Dhekeli), Vatican City

We recommend that you default to a 15 mile radius to ensure compliance.

You cannot put any kind of age range in your template. Please leave these blank. Any age restriction will cause Facebook to immediately disapprove your ad.

Audiences must include all genders. Please leave this blank in your template or select "Both"

Some demographic, behavior and interest options are unavailable. Excluding any detailed targeting selections is also unavailable.

You cannot use lookalike audiences or audience expansion in Special Category Ads.

If you’re creating a campaign that includes any of the following, you must choose the category that best describes your ads. These categories apply to ads that have specific requirements in certain countries, such as authorization and “Paid for by” disclaimers for issue, electoral and political ads or limited audiences selection tools for ads about credit, employment or housing opportunities to help protect people on Facebook from unlawful discrimination.

Ads that promote or directly link to a credit opportunity, including but not limited to credit card offers, auto loans, personal or business loan services, mortgage loans and long-term financing. This also includes brand ads for credit cards, regardless of a specific offer.

Ads that promote or directly link to an employment opportunity, including but not limited to part- or full-time jobs, internships or professional certification programs. Related ads that fall within this category include promotions for job boards or fairs, aggregation services or ads detailing perks a company may provide, regardless of a specific job offer.

Ads that promote or directly link to a housing opportunity or related service, including but not limited to listings for the sale or rental of a home or apartment, homeowners insurance, mortgage insurance, mortgage loans, housing repairs and home equity or appraisal services. This does not include ads designed to educate consumers or housing providers about their rights and responsibilities under fair housing laws. You can include the Equal Opportunity Housing logo and slogan to help differentiate your ads as non-discriminatory.

Ads made by, on behalf of, or about a candidate for public office, a political figure, a political party or advocates for the outcome of an election to public office. Or, about any election, referendum, or ballot initiative, including "go out and vote" election campaigns. Ads regulated as political advertising. About social issues in any place where the ad is being placed. Social issues are sensitive topics that are heavily debated, may influence the outcome of an election or result in/relate to existing or proposed legislation. Ads about social issues seek to influence public opinion through discussion, debate or advocacy for or against important topics, like health and civil and social rights. Learn more about ads about social issues, elections or politics.